Dance Like a Tree
Dance like a Tree is initiating the world's largest video challenge supporting tree planting around the world to address climate change.
Trees are the only time-tested, proven resource that can remove carbon from the atmosphere in a low-tech and infinitely scalable way, replicable in every country and with minimal investment. They are an absolutely essential part of the world's efforts to reach the U.N's Climate goals, outlined in the Paris Accord.
And DANCING like a tree -- as if it were uprooted and suddenly given legs -- is an enormously FUN way to see more trees planted.
Dance like a Tree is a worldwide consortium anchored by IB Lending, Multiversing, Las Hermanas, Friends Beyond Borders, and environmental groups everywhere.
We promoted the TikTok for Good #ForClimate campaign in 2019 which included 273,000 videos and 384 million views. We also supported Jimmy Donaldson "The Beast" and his successful Youtube campaign to plant 20 million trees by the end of 2019.
Our new campaign is inspired by another effort we supported: the ALS Ice Bucket Challenge of 2014. That program had no official leadership, yet raised $115 million for ALS research, and inspired millions of videos. It is a model for us because the virality of such a program must come from the pure FUN of making a silly video (in our case, dancing like a tree) and inspiring others to do the same. Videos are expected to fit the TikTok standard of 15 seconds, both because we have a lot of them to review, and also because the humor you can milk out of 'dancing like a tree' is limited after that.
Our celebrity spokespeople are Daisy Fuentes and Nigel Lythgoe, co-creator of "So You Think You Can Dance".
Everyone who submits a video gets celebrated as a Climate Hero in our Dancing Tree Hall of Fame.
Organizations we support include:
The University of Oxford's Environmental Change Institute
The Harvard Climate Change Solutions Fund
The Stanford Woods Institute for the Environment
The Yale Program on Climate Change Communication within the Yale School of the Environment
To submit a video send a link to firstname.lastname@example.org